Slavin Raphael Named As Canadian Sales Agents for Outerknown
There is some more news coming from Slavin Raphael camp this week. Avi and his team have just been appointed as the Canadian sales agency for Kelly Slaters new project, and Kering backed - Outerknown. Outerknown has been highly anticipated since Kelly severing his ties with Quiksilver last year. Launching in Canada for Spring 2016, Outerknown will be targetting a more premium account base than previous collections with Quiksilver. Think Acne, APC & Saturdays Surf.
Founded by eleven-time world champion surfer, Kelly Slater, Outerknown is a menswear brand established from an understated approach to design and an overstated approach to quality, cloth, and consciousness. Acclaimed menswear designer and Outerknown creative director John Moore, has worked alongside Kelly to create contemporary menswear pieces imagined through a surfer’s lens. The concept aims to blend style, function and sustainability with the intent to protect our natural resources and inspire change within the men’s fashion and apparel industry, in a way that has never been done before.
For more information about Slavin Raphael, please see their listing on CUT & SHOW.