New Branding and Expansion Plans for Bikini Village
According to the Retail Insider, the Quebec based swimwear retailer, Bikini Village, has revealed new store design and branding along with plans to expand operations in to Western Canada.
“After 12 months of hard work and investment to realign the buying, strategic direction and positioning, and launching an online store, it was time to highlight a new era with a revamped logo and a new store design,” said François Roberge, President and CEO of Boutique La Vie en Rose Incorporated. “Looking in to the future, we have chosen a branding with a modern profile and a sumptuous metallic colour reminiscent of the sun, warm sand, and golden tans. The breath of fresh air that we are bringing to Bikini Village with a product offer featuring coveted brands and combined with an updated visual identity will increase the retail chain’s notoriety and allow us to expand.”
The insider also reports that Bikini Village has plans to open some stores in Western Canada with the first store opening in June at the West Edmonton Mall. Currently, Bikini Village operates stores in Quebec, Ontario, New Brunswick and Nova Scotia.
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