Brixton Announces New Business Model in Canada

on 01/12/2016 - 10:51 am

 

In the ever-changing landscape of Canadian distribution, Brixton has just announced a new “direct” business model in partnership with Tiger Distribution.

The press release mentions that Brixton will open up a new Montreal based office to manage the Canadian territory - “The change will enable Brixton to be more competitive in the Canadian marketplace, and to build upon the current momentum of the brand. 

It’s unclear who will be handling the product fulfillment and returns, but it is noted that Tiger Distribution will continue to manage sales and marketing efforts in Canada and keep the regional sales force intact.

"Brixton will retain its existing Canadian sales and marketing teams including Sales Manager Jesse Bowden and Marketing Manager Ian Kennedy. Brixton will also maintain its sales force including Katerie Fiset, Ben Couves of Ob1 Enterprises, and Tyler Beatson and Tyler Livingston of Leeftail Co."

“Brixton has been steadily progressing in Canada and this change will allow us to enhance what we can bring to our retailers and consumers,” said Director of International Business Brian Reichel. 

With the strength of the USA dollar and the easy access to 3PL fulfillment centres, many brands have chosen this direct model versus distribution. It is nice to see that Brixton has found a way to maintain their relationship with Tiger and their sales force and plan for the future.

 

Tiger Distribution on CUT & SHOW

OB1 Enterprises on CUT & SHOW

Leeftail Co. on CUT & SHOW

 

Full Press Release Below:

 

BRIXTON OPENS CANADIAN SUBSIDIARY

 

Oceanside, CA (January 11, 2016) – Brixton is pleased to announce the launch of its own subsidiary in Canada. As of January 11 Brixton will be operating out of a new Montreal based office. Brixton is partnering with longtime distributor Tiger Collective to form a direct to wholesale structure. The change will enable Brixton to be more competitive in the Canadian marketplace, and to build upon the current momentum of the brand.

 

Brixton will retain its existing Canadian sales and marketing teams including Sales Manager Jesse Bowden and Marketing Manager Ian Kennedy. Brixton will also maintain its sales force including Katerie Fiset, Ben Couves of Ob1 Enterprises, and Tyler Beatson and Tyler Livingston of Leeftail Co.

“Brixton has been steadily progressing in Canada and this change will allow us to enhance what we can bring to our retailers and consumers,” said Director of International Business Brian Reichel.

“We have seen such a strong response to Brixton in the Canadian marketplace over the past few years,” said Sales Manager Jesse Bowden. “We have an amazing network of retailers already supporting the brand and this partnership is truly about improving resources for them. We’re excited to offer better tools and take a more active and localized approach to building Brixton in Canada.”

About Brixton 

Founded in 2004, Brixton is the collaboration of three friends who wanted to convey their lifestyle through unique products. Based in Oceanside, CA, Brixton manufactures a full line of apparel, headwear and accessories and is distributed in over 30 countries.  The clean, classic design of the Brixton collection has a modern yet timeless feel and each piece is constructed with the commitment to bringing customers quality product they’ll want to hold onto forever.

www.Brixton.com

Instagram: @Brixton Twitter: @BrixtonMFG 


About Tiger Distribution

Based in Montreal, Canada, Tiger Distribution is a full service operation. With a fully integrated logistic facility, in-house marketing & finance teams, as well as three showrooms across Canada, Tiger is able to provide a tailored home for the brands we represent. Throughout our 10 years of operations, we have also been able to build strong ties with some of the best Canadian retailers. These relationships give us the ability to implement brand specific distribution plans from the warehouse, all the way down to the retail channels. A firm knowledge of what our brands need, coupled with an experienced team, a streamlined logistics facility and strong retail relationships make our company’s and clients goals a reality.

Connecting creative people & ideas through great product.

www.tigerdistribution.com

Instagram: @TigerDistro Twitter: @TigerDistro  

 

Contact Information 

Tiger Distribution

Sales Manager – Jesse Bowden

jesseb@tigerdistribution.com

T. 514.975-8947

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