Alice + Whittles heads West * UPDATED

on 06/17/2016 - 12:06 pm

*** UPDATED (July 18) - Sofi from Alice + Whittles has just advised us that they have hired Bigtime to represent her brand in the West! Congrats to both.


Earlier this week, I was contacted by Sofi from a Canadian footwear brand called Alice + Whittles. Sofi and her partner have been in business since 2013 and have seen some great success with their brand: distribution in Holt Renfrew, Gravity Pope and Umi Boshi to name a few. 



Now comes the time in many brands life cycle, the owners are spread too thin and need to outsource their sales to experts in Western Canada. And Sofi turned to CUT & SHOW for help.


Look for an official job posting to go live early next week. But to get a head start, you can contact Sofi here.


Below is a snippet of an article that appeared on FASHION TIMES a few years ago. 





Sofi Khwaja and Nicholas Horekens, the co-founders of Alice + Whittles, are using the fashion industry as a way to incite change.

In 2013, the former United Nations workers left their jobs and launched Alice + Whittles, an ethical footwear brand that produces boots, oxfords and espadrilles featuring reductivist designs at a manufacturing base in Sri Lanka. 

We recently chatted with Khwaja and Horekens about how they're using fashion as an industry to incite change, their fall/winter 2015 offering and more. Keep reading for the full interview, and shop the brand's current product offering here

1. What inspired you to launch Alice + Whittles?

Sofi: "While working in North Africa for the U.N. Refugee Agency (UNHCR), we recognized that we could create long-lasting change through alternative solutions to the front-end hardships we had been accustomed to seeing. By embracing fashion as an industry to incite change, we could marry our aesthetic and ethical philosophies together. The name Alice + Whittles came in part from my grandfather's company, which was named Alison and Co., which is where Alice came from, and Nick's mother's maiden name is Whittles."


2. Describe the aesthetic of the brand.

Nick: "Our aesthetic is influenced in large part by my home country of Switzerland. Switzerland is known for a beautiful, clean and simple approach to design, which informs our process. Each season, we take a look at what is currently on the market, deconstruct it and take away anything that is unnecessary to come up with an 'essential.'"


Read more here.


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